What is Juxtaposition?
"Juxtaposition can be defined as placing two variables, side by side and their contrast or similarities are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually 'turning' something familiar to something less familar or vice-versa."
cited from :lecturer notes
It can be conclude that , juxtaposition means placing things side by side to bring out a specific quality or creating an effect. The similarities and differences between the two elements will attract the viewer's attention.
What is Random Juxtaposition?
"Random juxtaposition refers to the stimulation of creativity in problem solving, design or other creative pursuit by confronting two unrelated concepts or objects, usually the goal or problem to be solved on the one hand and a randomly selected object or concept on the other. Similar to an oxymoron."
"Here the process requires the introduction of a completely random stimulus which is juxtaposed with the problem in hand. The connection that developes between the two may serve to give emphasis to the side track. For example, the juxtaposition of ‘cigarette po soap’ gave rise to the idea of putting flower seeds in the butts of cigarette so that man would beautify the surroundings with his waste instead of messing them up. This is not a specially strong idea, but it does illustrate the sort of idea that could not come directly from analysis of the situation itself – although with hindsight it makes good sense. The juxtaposition of ‘cigarette po traffic-light’ produced the idea of a red ‘danger’ band that would be about two centimetres from the butt end of the cigarette, since the last two centimetres are the most dangerous, as he smoke particles that have condensed there are re-evaporated. A person who deliberately smoked into the danger zone would be making a conscious decision to do so. There are many other techniques and processes in lateral thinking, and these are described in detail elsewhere. The direct purpose of lateral thinking is to develop a new way of looking at things. For example, if we were to say ‘self po leaf’ we might develop the concept of several different selves all of which were separate but which depended upon and fed into the central self. "
Passage taken from: “The Happiness Purpose”, by Edward de Bono, ISBN 0 85117 1257Copyright © European Music Ltd 1977
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